Wonderful Article on Story Telling. Thanks for writing. I learnt a couple of things from your post. Cheers! 🙂


Story telling is the Thing Of The Moment in marketing and branding.

The chance to build customer loyalty by opening up the business with a coherent, purposeful, narrative.

The opportunity to weave a rich tapestry, building emotions, developing consonance.

The problem is, because it’s the Thing Of The Moment, brands are starting to tell about a story.  Not the story itself.

And that won’t work.

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