Wonderful Article on Story Telling. Thanks for writing. I learnt a couple of things from your post. Cheers! 🙂
Story telling is the Thing Of The Moment in marketing and branding.
The chance to build customer loyalty by opening up the business with a coherent, purposeful, narrative.
The opportunity to weave a rich tapestry, building emotions, developing consonance.
The problem is, because it’s the Thing Of The Moment, brands are starting to tell about a story. Not the story itself.
And that won’t work.
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